The conversation around creative visibility in Kwara State took a new turn this week after Habeeb Shuaib Ishowo, Creative Director at Kwara Must Change (KMC), CEO of Justice Visual Studio, Producer of The Bridge Podcast, and Convener of Kwara Creatives, publicly questioned why local creatives struggle to receive support from media platforms and influencers within the state.
Speaking through the Kwara Creatives Community, a fast growing hub he founded on since 2024, Ishowo noted that despite the abundance of talented creators across film, photography, fashion, music, design, writing, and digital skills, many still lack the visibility needed to grow beyond their immediate circles.
According to him, this gap in visibility is not just a creative issue but an economic and developmental concern for the state.
“Being talented is not enough, visibility determines how far a creative industry can grow, If our local media and influencers don’t shine light on indigenous creators, we will keep losing our best talents to other states,” he said.
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His post sparked a flood of reactions from content creators, influencers, journalists, podcasters and brand storytellers across Kwara.
Many agreed that while the creative sector needs stronger media backing, the issue is not one-sided, some media personalities argued that creators also need to improve professionalism, consistency, and communication.
Despite the heated but honest exchanges, a major idea emerged, A Possible Media-Creative Roundtable DialogueRather than pointing fingers, the Kwara Creatives Community is now considering a historic roundtable session that would bring together Social media influencers, Journalists, Radio/TV presenters, Bloggers, Digital storytellers and leading voices in the creative industry
The proposed dialogue would focus on redefining how media and creatives collaborate, building visibility for indigenous talents, and strengthening Kwara’s creative economy.
Ishowo emphasized that this is not an event announcement, but a testing of public interest and a call for collective responsibility.
“Instead of blaming, let’s understand each other, If we want a strong creative sector, we need strong media support.
And if we want strong media, we need creatives to rise in quality and professionalism, this conversation is overdue.”
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A Growing Movement
The Kwara Creatives Community recently held its first-ever Hangout, drawing over 100 creatives across different industries, a milestone that showed just how much energy and potential exists within the state’s creative ecosystem.
With attention coming from platforms like KMC, local blogs, youth leaders, and other influencers, the movement is steadily becoming one of the most important creative conversations in Kwara State.
As discussions continue online, the community says its goal remains simple: visibility, collaboration, and growth for every creative in Kwara.
